Design Philosophy

Based in logic, beauty and humanism, Fentress' Eight Touchstones of Design form the foundation for
our approach to public architecture and guide our “patient search” to discover the art inside
.

DISCOVER THE
NATURAL ORDER

Public buildings involve process and commitment, periods of reflection and flashes of illumination.
This process of discovery requires a psychological immersion in the realms of client and community, as do the site and the potential for a timeless design.
As people move through a building, they help shape it. It’s a natural flow.

Context is more than an intellectual consideration of the history or physical appearance of a neighborhood, city or state,
and it’s more than the way new will live with old.
Context draws on the senses, the sights, smells and memories that define a place and make it unique.
Context grows from community, and people respond to it. 

USE CONTEXT TO CREATE IDENTITY

LET  CULTURE
GUIDE  DESIGN

The collective beliefs, traditions and aspirations of a society help define and influence how individuals live.
Civic buildings capture and reflect the shared strengths of a community, reinforcing pride in residents as well as stirring curiosity and respect in visitors. 

CELEBRATE THE ENTRY

visitor’s first encounter with a building sets the tone for the experience within.
Buildings should welcome those who enter.
Simplicity always trumps confusion. 

LISTEN CLOSELY

The creation of great public architecture is a social act, uniting people and place in a complex and worthwhile pursuit.
A community gains a voice, and the architect translates, using their vocabulary to design a timeless building for the common good.

STAY FOCUSED

The public process can be long, protracted, bureaucratic, complex and vulnerable to political upheaval.
It requires discipline and patience.
This means concentrating on the end goal and avoiding the distraction of day-to-day “noise.”
It’s all about the big picture, giving the community a building that serves well for years to come.

DESIGN FOR PEOPLE

A timeless design is built on intangible factors such as dreams and inspiration.
Truly great architecture is not controlled by catchphrases of the times. It transcends time and space. It shows genuine respect for the environment, for people and for the universe. It is, in short, about design that elevates and restores.
It is about design that lasts, where function meets art in a building that is both timeless and memorable.
Public architecture is designed by people for people, now, and for generations to come..